"There was a battle for survival between Blockbuster and Netflix. We underestimated them to our peril."
Welcome to "Startup Stories", a series I helped create for VC firm Foundation Capital. The pitch was, we record CEOs sharing the stories they usually save for their friends at parties - the scary moments, or the moments where the serendipitous meets the ridiculous. Then we pair each episode with a different animator that suits both the story and the company's brand.
This episode features Netflix CEO Reed Hastings, letting us into his epic battle with Blockbuster Video and how it almost killed his company. Featuring incredible hand-drawn animation by Celia Bullwinkel.