Unveiling Skype’s new brand identity with style & storytelling.
Skype needed a video to announce their new brand identity and app design, real quick-like. They gave us pieces of footage from existing spots (featuring Olympic fencer Natalie Vie) and assets from the new app.
We hammered out a story to weave the existing footage in with new footage and talent, then integrated animations to show off the new features.
The video launched alongside Skype’s new app and was featured across news sites, and racked up millions of views.