Executive Producer & Creative
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LIFX Launch Video

 

Beginning to see the light

LIFX wanted a launch video in a very short timeline to push for upper funnel marketing as well as trade shows. It’s not always easy to nail messaging aimed at both customers and retailers, especially while the brand is jumping into the fray for the first time.

My team and I wanted to balance the tone of the brand with product features, while also setting them apart from the typical heavyweights in the space.