"I felt a pit in the bottom of my stomach... I had limited time to come up with an answer."
Welcome to "Startup Stories", a series I helped create for VC firm Foundation Capital. The pitch was, we record CEOs sharing the stories they usually save for their friends at parties - the scary moments, or the moments where the serendipitous meets the ridiculous. Then we pair each episode with a different animator that suits both the story and the company's brand.
Aaron Bell, CEO of AdRoll, was game, and shared his story of going toe-to-toe with Google. We had a little fun bringing it to life.
