"Let's continue to go where no retailer has gone before."
Gap Inc. wanted to make a sudden announcement to their employees, stockholders, and customers: they were going to turn into a global company. They wanted a video that featured one of the founders of Gap Inc., their then-CEO, and key executives from around the globe. This meant my team had to cover four cities, and I worked in three of them in about two weeks - San Francisco, New York City, and London. I supervised units in the three cities, sourced gear, assembled crews, and ate a whole lot of Pret-A-Manger. I didn't sleep much, but at the end of the expedited project, we had two completed films (above is the customer-facing version) and some very happy clients.