The story straight from Uber, for the very first time.
Uber is everywhere. Back when this was made? Not so much. Back then, Uber was swarmed by so much press, but this video was the first time Uber got to tell their own story. My team and I were tasked with helping these soon-to-be household names cram all of their messaging into an elegant video. We conducted the interviews, stitched together the story, and filmed all over San Francisco in some of the nicest cars around.