"Design is a messy, holistic, human-centric process for solving problems—not just stylistic problems, but problems of all manner and level of importance."
There are hundreds of golden nuggets like this in Steve Vassallo's book, “The Way to Design”. Steve is (among many other things) a General Partner of Foundation Capital, a VC firm in beautiful Menlo Park, California. Their roster of companies include Netflix, Uber, Sunrun, and AdRoll. They approached French Press Films with a simple request: "We want a cool trailer." Then we dug into the materials and got truly inspired. What came out was a fun mix of architecture, toys, and products by some of the brightest minds in the Silicon Valley.
