“We Prepare Everyday”
The US Federal Emergency Management Agency (FEMA) approached us to create a series of videos building awareness for their new app and encouraging people to make emergency kits.
The video above focuses on disaster preparedness for people with disabilities. The production emphasized authenticity and accessibility: we cast real people, and finished the video with both closed captions and sign-language picture-in-picture.
The project also included ten 15-20 second spots highlighting parts of their app, all of which were filmed in a single day. The campaign was shown across social media channels and OTT.