Executive Producer & Creative
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Altra Running

 

Hitting the ground running 🏃🏼‍♀️

It’s always great when a client gives you a lot to work with. In Altra’s case, they had both strong assets and were game to try some new things out. As Creative Director, my primary goals were customer acquisition and driving new product launches. Along with static, video, and motion ads, we also utilized UGC, DPA frames, and Meta’s AR/3D Experiences Builder.